Small businesses deserve software
as good as the big companies.
We build and own subscription products that help small businesses get paid. Every product starts with one real business as the design partner — built in person, then made for the whole vertical.
Why we build
The big companies got the good software. Small businesses got the leftovers.
A school, a clinic, a contractor — they run on spreadsheets, messaging threads, and tools built for someone ten times their size. They lose money in the gaps: invoices that go out late, payments nobody chased, customers who quietly drift away.
We close those gaps. We build software that helps small businesses turn what they do into recurring revenue. When our software helps a small business get paid, it works. When it doesn't, we haven't earned the subscription — because our recurring revenue comes from theirs.
What we're building now
Three products. One pattern: help them get paid.
Each product started as bespoke software for one real business — the design partner. Once it works, we make it agnostic so it serves the whole vertical.
How we build
One design partner. One vertical. Recurring revenue at scale.
Every product we build starts with one real business as the design partner — bespoke software built on-site for them first, then made for everyone in that vertical. We build and own what we ship.
Pair with one business
A Business Developer embeds on-site with a small business — the design partner — to learn the workflow and the pain points that cost them money.
Build bespoke software
They build software tailored to that exact business, fixing the painful recurring problems — guided by a US team of entrepreneurs and senior developers.
Ship it to the whole vertical
Once it works, the bespoke build is made agnostic — a product that serves every business in that vertical. One design partner's pain becomes recurring revenue at scale.
We build products we own — with skin in the game. The design-partner model is how we make sure a product actually works for a real business before we bring it to the whole vertical.
The bond
The most important bond we share with our customers is making a profit, because our MRR comes from their MRR.
The track record
5 shipped, all live.
We've been building and shipping real software for years across education and law. The new products ship out of the same studio, on the same engineering stack.
Software that helps small businesses get paid.
We build and own subscription products for small businesses — each starting with one real business as the design partner, then made agnostic for the whole vertical.